The mobile phone penetration in rural India is still high and network prices are low. So, of course because of low network prices smartphones in rural area is rising.

Problem & Issue

However, information technology in general, and smartphones in particular are not being used for business purposes in most of the rural areas located in India.


Develop an online business application to connect farmers to sell & purchase wild apricot seeds(for oil extraction).

System Development

Our development team designed and developed an Android based business application in Hindi to manage logistics in a rural enterprise involving wild apricot oil.

Usability Testing

The application was tested with 11 rural farmers/users at Uttrakhand living on hiil side area. during the evaluation we discovered that some terminology used in application worked well, while others do not. We also investigated the reasons why this happens.

For more information about the study and result you can go through the publication.